Logo-dark

Sustainable Membership Growth

As a global marketing partner with fitness marketing expertise across 13 countries, we deliver unrivalled support for your localized marketing campaigns ensuring no matter where you are in the world, we attract the right leads, in the right demographic to make sure you can convert those leads into members that stick with you.

We have the secret sauce to deliver the highest performing combination of ads to your local market, while maximizing your share of voice in the crowded fitness landscape.

Through our unrivalled technology and data-science powering our decision making for local marketing, we implement adaptive ad spend strategies, shifting ad-spend automatically to what actually works, delivering sustainable membership growth and world record opening numbers for new studios.

With our proven track record and unmatched passion for fitness marketing, we’re the perfect partner for Xponential Fitness studios looking to dominate their local markets and drive sustainable growth.

Together, let's make your studios the best they can be. Choose Functional Digital and experience the difference that our team, technology, and commitment to your success can make for your growth.

Visit our website for more information and case studies: https://functionaldigital.com

https://functionaldigital.com

"So we've had a partnership with Functional Digital now for close to three years, and I've gotta say it's been nothing short of fantastic. Our franchisees speak incredibly highly of the whole Functional Digital team. I think the reason that we've had such a positive response is because Functional Digital are the epitome of what I see analysis of data and analytics is all about. They're a no fuss, no holds barred, say-it-how-it-is, no mucking around service for us that basically focuses on cost per lead, generating the most amount of leads of people who've got the right demographics to make sure that our franchisees can convert those leads into members who stick with us." - Richard Burnet, Global CEO and Director, Body Fit Training (BFT)

Services

  • World class, multi-channel digital marketing with a focus on maximizing share of voice and generating high-intent leads
  • Expertise across 13 countries
  • Creative, Audience, and Campaign Optimization
  • World record pre-sales campaigns
  • Multi-site owner specialists

BENEFITS

  • Network-wide image clustering and ad copy analytics identifying the highest performing strategies to implement for your studio
  • Localized creative experiments, testing over 500 combinations of assets to find the best creative for your local audience
  • Adaptive ad spend strategies, shifting ad-spend automatically to what works